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Research papers

Mobile devices and consumer marketing

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies. This brings a unique set of new opportunities and challenges to consumer-focussed digital marketing, forcing us away from...

Catalogue: Consumer Insights 2005
Authors: Brenda Leeuwenberg, Olly Wright
November 15, 2005
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Citation

Leeuwenberg and Wright (2005a, November 15). Mobile devices and consumer marketing. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/mobile-devices-and-consumer-marketing